From import licensing to logistics, encompassing both online and offline nationwide distribution, as well as integrated marketing strategies including Above The Line (ATL), Below The Line (BTL), and Through The Line (TTL). This initiative involves the launch of a Korean brand in Indonesia, focusing on market positioning and capabilities optimized for sales and market expansion.
A systematic in-house system based on exprerience with over 200 licenses and approvals
Stable and efficient logistics system operation with 20 years of acumulated experience
40.000+ offline distribution network infrastructure and e-commerce platform partnerships throughout Indonesia.
Marketing expertiese and experience that encompasses everything from traditional media tools sucs=h as TV advertisements and newspapers to digital, SNS, and offline events
Enhancing Mutual Trust, Maximizing Synergy Between Both Companies to Increase Corporate Value.
Growing from Zero Brand Awareness to a Brand Recognized by 88% of Students.
- The first K-F&B to achieve nationwide brand awareness through digital and marketing campaigns
- Reached cumulative sales of 45 million cans as of 2022
- The first imported beverage to be widely stocked in Indonesian school canteens
Growing from a Korean Supermarket-Focused Market to a Major Brand in the Indonesian Ramen(Noodle) Market
- A pioneering item for nationwide sales of K-Food
- Achieved cumulative sales of over 140 million units as of 2022